This Drugstore Mascara Started a TikTok Controversy, so I Had to Try It

Welcome to Deep Reviewsyour one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.

The majority of our Deep Reviews will feature our editors’ honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we’ll sprinkle in a special single-product format called Honestly, I Love It. As the name suggests, these reviews will hone in on one standout beauty formula our editors quite literally can’t shut up about. This time around, I’m highlighting L’Oréal Telescopic Lash Read more

The Chicest Over-50 Women Share the Denim Mistakes They'll Never Repeat

Regardless of what year you came into this world, we can all learn a thing or two about style from our wiser fashion counterparts. These are the women who have lived to see generations worth of trends come and go and who have spent the better half of a lifetime honing in on what they can now claim as a strong sense of personal style. Since this group of women offers a wealth of knowledge, I was curious to know what kind of style lessons they can teach the rest of us, especially when it comes to a topic as timeless as denim.

I spoke with two of the many chic older women I’ve taken to following on Instagram for style inspiration: Grece Ghanem, a 54-year-old from Montréal with a penchant for print-mixing and “Old Céline,” and Renata Jazdzyk, a 50-something from the UK you’ve seen wearing … Read more

The Non–Skinny Jean Trend the Chicest People Will Wear in the 2020s

While skinny jeans will never actually be out of style, there is a range of fresh, non-skinny silhouettes that continue to rise in popularity. Yep, we’re talking about styles like flared denim but also a recent favorite in the fashion-and-celeb world: full-length denim. This cut has a straight fit, typically comes in a lighter wash, and bunches just slightly on top of the shoes. You may remember Hailey Bieber’s ensemble featuring the Khaite full-length jeans.

Sure, this silhouette is a far cry from the cropped skinny and straight-leg jeans that we’ve been wearing over the last few seasons, but this is one denim style that will add a fashion-forward spin to any outfit in the 2020s. We bet the chicest people out there will give these jeans a whirl with pointed ankle boots now or low-heel strappy sandals when the temperatures start to warm up. To highlight this must-try … Read more

The Row Taste on a Staud Budget—10 Designer Bags I'm Realistically Considering

As a fashion editor, I naturally tend to rack up a pretty lengthy list of things I want to buy at any given moment. Most of the time, that list consists of basics and a few trendy thrills, but it also includes a few key luxury buys—specifically, designer bags. Let’s just say that if money were no object, I’d have a closet full of serene and minimalistic pieces from brands such as The Row, Khaite, and Totême. But since I do, in fact, have a cap on my shopping budget, I’m looking to emulate this goal aesthetic on a slightly more affordable budget. 

Enter what I’m calling the best midrange designer bags. Before I can genuinely afford to purchase a bag from the designers mentioned above, I’m eyeing a number of bags from contemporary labels such as Manu Atelier, Staud, and BY FAR that are more comfortably within … Read more

Lady Amelia Windsor Is Royally Refreshing

It’s not every day you interview a member of the royal family, but Lady Amelia Windsor isn’t your run-of-the-mill royal, as I quickly find out when she joins me over Zoom from her family home in Cambridge.

Windsor enters the chat with her hair pulled back in a carefree fashion, wearing a simple oversize gray knit taken from her treasured sweater drawer. Windsor calls her jumpers “old friends” (“At different times, they’ve come to your rescue”) and painstakingly protects her pals from the threat of moths by putting orange peels in her drawers, a tip she took from a market-stall trader on Portobello Road. 

Many of us have come to assume that royal protocol protects its members against being too, well, human, but everyone who encounters Windsor instantly discovers an absolute darling. The 27-year-old is affable, ultra polite, and clearly smart. She is engaged with the world and passionate about … Read more

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