By now the evidence is abundantly clear: fermented foods, which contain probiotics – a.k.a. the good bacteria found in foods like yogurt, miso, kefir, kimchi and sauerkraut – are essential for a healthy gut and immune system. But they have a ton of benefits for the skin as well, and not just when ingested but when applied topically. That’s where fermented beauty products come in.
Here’s the short of it: When active ingredients used to formulate skincare products are fermented, they are broken down into smaller molecules, which makes them easier for our skin to absorb. That means our skin is getting more of a punch whether that means anti-aging, anti-inflammatory – basically it supercharges whatever the ingredient at hand is meant to do.
To dive deeper into this growing K-beauty-inspired skincare trend, we spoke with Laura Fruitman, CMO at The Uncovery, Ferver, a new fermented beauty brand.
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