There Is A Reason For The Best Buyer Everyone Knows About This Sustainable Brand

There Is A Reason For The Best Buyer Everyone Knows About This Sustainable Brand

Welcome to our latest editorial initiative, Who What Wear Spotlight where we will use our editorial platform, social compliance, and ad inventory to open attention to small business that needs our support now more than ever. Each week, we will highlight a new makeup or makeup company. If you own a small brand and would like to be considered for the program, please apply here .

Welcome to the new year. Right now, it looks like the latter, but that’s not entirely a bad thing. In the pandemic, many initiatives come: how much we shop, to whom we shop, what we shop, and who we shop. If you ask the four founders of BITE Studios CEO William Lundgren, COO Veronika Kant, Elliot Atkinson, and Suzanne Elvi, it is about time that careful shopping enters the fashion set together . BITE is an award winning Swedish-based sustainable fashion brand founded on its mission to combat climate change through responsible consumption of luxury fashion. Bite, it should be noted, is an acronym for By Independent Thinkers for Environmental Progress.

"The fashion industry is the second largest polluter in the world. It reports about 10{3b6d54749ed010f295baedc19c7bcbe5402578d5aad68061f1a78b0e7536ef36} of global carbon emissions and about 20{3b6d54749ed010f295baedc19c7bcbe5402578d5aad68061f1a78b0e7536ef36} of wastewater," Lundgren said. "Fashion uses more energy than both aviation and shipping."

This is the kind of statistic that motivates many fashion sets to be more conscious about where they spend their money . And the incentives to shop small and retain are not just the big picture when buying from BITE. The brand appeals to its client not only through the transparent practices behind how it creates ethical, organic, and recycled fabrics that are as luxurious as they are sustainable but also by building lasting relationships with its clients through a buy-back program that allows consumers to sell their worn items back to BITE to be recycled into new collections. This is the kind of positive feedback loop that benefits everyone while maintaining brand behavior.

It clearly worked for BITE, whose sleek and customized clothing quickly caught the attention of some of the world's leading buyers at Net-a-Porter. Since the retailer chose BITE for Vanguard’s mentorship program, Bite suits and costumes are often featured on the cover of Porter magazine, with the likes of Kerry Washington and Daisy Ridley, no less. Elsa Hosk even wore a BITE SS20 organic wool suit on the cover of Harper & # 39; s Bazaar last summer. Appropriate branded pieces are the type of clothing you want to wear for years and years: timeless, classic pieces like a vegan-leather blazer or waterproof trench coat that can You will not want to get involved even if the brand offers nice great value buy-back. You will only see for yourself. Read our interview with CEO Lundgren and shop for his favorite pieces from the new collection below.

Can you tell us about yourself and your business?

We started BITE on a mission to accelerate the transition of the world to more sustainable consumption by creating a modern alternative to consuming clothes outside of our collective attitude to how we want to thrive. the world and what makes life interesting. We want to offer an alternative model to people who, like us, believe in the urge to fight climate change and do not want to compromise when it comes to the clothes we wear.

And if you need to total your business in five words or less?

Modern eco-luxury.

What inspired you to start your business? How did you become interested in ethical consumption and production?

We outline ideas around how the fashion world needs to evolve to be in line with a new modern society. We want to create a label that through real actions can set the tone for how sustainable fashion looks, feels, and talks. Maintenance treatment and design as equally important is what really sets BITE. Our journey began by researching everything we could find around sustainable practices and garment making and interviewing leaders and leaders within the industry. From here, we create a platform where we can engage with people from within the industry who want to be a part of change.

I love your purchase program. Can you tell me about how it works so far?

We offer our customers the opportunity to resell their beloved BITE pieces for 20{3b6d54749ed010f295baedc19c7bcbe5402578d5aad68061f1a78b0e7536ef36} of their original value at any time. This is a way for us to continue contacting the customer after we sell an item rather than terminate it and to verify the longevity of each garment. This is a perfect way for us to put pressure on ourselves in the design process and make sure we always put the quality aspect of each garment as a top priority. Once received, we can redesign it to new collections, reuse it in our second archive, or recycle it.

The behavior of your brand seems to be expanding beyond just making environmental fashion. Can you tell me more about the ways you ensure that every aspect of your business is run ethically?

95{3b6d54749ed010f295baedc19c7bcbe5402578d5aad68061f1a78b0e7536ef36} of our styles are made using natural organic, recycled certified fiber, or materials that do not affect the effect. We work with our suppliers on the production of high quality organic silk, cotton, wool, and linen; polyester recycling; and manufacture of modern fabrics, such as bio-vegetable leather. Sourcing is a laborious and time-consuming process for us, but we are proud of this work. We reject most of what is available to work with the best quality materials, certification, and standards. But we also believe that it is more exciting when you can come up with your own eco materials and processes as you go along. The touch and feel of high-quality natural materials is truly something that is super wear close to your skin. This is a new luxury that will be the new standard in the future. All of our garments are made in Portugal and Italy to ensure high standards.

What are your proud moments as a business owner?

We recently won Designer of the Year in Sweden, which was a proud moment for all of us as a young brand. Being selected as Net-a-Porter’s Vanguard Brand is also an incredible milestone for us, along with many environmental awards. We are truly grateful for that.

We would like to give Spotlight a little love to other brands. What are two of your favorite brands you want to support and why?

We personally admire Cecilie Bahnsen and Khaite . Their work is truly inspiring!

How has moving away from social orders and staying home affected your business? How have your priorities changed?

We used to work digitally because our small team spread to different cities. This person is very difficult for the whole fashion industry and for us as a small brand as well. But it is also an opportunity for new evolving ideas that meet the needs of future generations. We are more convinced than ever that we need to change the industry to more sustainable practices and feel that this pandemic will lead people to slow down their consumption and buy less and better, which is what we need for our planet.

We have also been extremely fortunate to be taken on as a new designer at Selfridges amid the pandemic. Our brand performance through e-commerce at Selfridges and Net-a-Porter remained consistent, and our customers have exceptional support through our own e-commerce, with many styles sold .

Can you speak to the inspirations behind the new collection? Who is this and how do you think of the people who wear the pieces, especially in our new reality during a pandemic.

Our collections are always built on a signature signature of classics meant to be loved for many years. Every garment is created in relation to the mind, based on the needs of a modern woman. At its core are the underlying principles of how we view the world: the elements of carefully selected fabrics, details, materials, and construction based on time, knowledge, and beauty.

Working with respect for nature and all living things connects elements that traditional luxury fashion lacks. The bite strives to offer a simple and beautiful experience from a general sensibility. Our journey towards the essence of garment making has asked us to continually change our focus on fabrics, materials, and construction. That is our true inspiration for our development. The "Bite woman" is a woman with the same moral and moral values. She builds her wardrobe from the ground up, appreciates fashion style, durable design in the moment, chooses long-term options as well as confident lights.

"Our organic silk silk signature is an important piece of BITE inspired by men's shirts, made from a beautiful organic silk for peace and designed with straight cut and enlarged double cuffs. "

"Our plissé skirt is made from a smooth and soft recycled Ocean PET fiber. This one comes with our limited edition faded air -print. "

" Our trench coat is a piece of BITE signature with a deliberately oversized inspired by a men's silhouette. it is from tightly woven organic cotton that is naturally waterproof. "

" Our vegan-leather blazer is made of a fabric based in corn. The blazer is cut with an oversized shoulder and an oversized style. "

" Our organic-cotton tops are designed with long sleeves and high necks and several colors.They are smooth knitted, giving them a soft and thin look and feel – perfect to wear under a favorite shirt or jacket for extra warmth. "

" Our closely fitted ribbed sweater has a beautiful soft material made of organic cotton and silk and is designed with decorative front bones. and back. "

" This is the perfect boyfriend shirt made from 100{3b6d54749ed010f295baedc19c7bcbe5402578d5aad68061f1a78b0e7536ef36} organic cotton that is crinkled to give it an interesting texture. "

" Our black trousers are made of beautiful organic peace silk that feels airy and soft to wear. They are designed with a high waist and classic pressed cheek edges. "

" A flowing waist dress made from light, organic wool that feels airy and soft to wear Designed with a plunging V neckline, long sleeves, and a detachable belt strap. "

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