We Tested The New Minimalist Makeup Line That Finally Examine Every Single Box

We Tested The New Minimalist Makeup Line That Finally Examine Every Single Box

Get it from a beauty editor who currently has approximately 1000 makeup products lining her apartment – it is very exciting and, in fact, quite rare when a brand new makeup delivers Only Only All You could ever wish from a smart joint work. It is 2021, and we are beyond deceptive marketing, ineffective formulas, and anything that can poison our bodies or the earth. Suffice it to say, any new makeup brand that comes to us this year should be extraordinary – smart, durable, beautiful, clean, and with a minimalist approach.

Enter Merit the first makeup brand to finally evaluate every single box formula while looking for chic and aesthetic refined in the process. To put it bluntly, Merito is the distraction that beauty space awaits, and we have a hunch you will love it just as much as we would like.

As CEO of Who What Wear, Versed, and now Merit, Katherine Power intended while consuming the brand is intentional and focused – Merit represents a scaled back, minimalist beauty approach, prioritizing "superb editing essentials that have taken a place in your vanity." (You can read his letter informing about the brand and its mission here .)

" Beauty and self-care reach a fever, a saturated market with products appear every few days, palettes with 50 colors when we only use two, and more and more additions to the list of what what it takes to & # 39; look good & # 39; "outlines the brand in a press release. " This year, we reset. We found out we didn't need much. We used to have bare nails, natural hair, and days without makeup. We indulge in comfort and minimalism and brands that carry us more with less.The merit was created to re-imagine the beauty of luxury by making it editable, holistic, and well-accessible .We focus on responsible luxury, creating products safe for body, skin, and planet. "

Here is what you can expect from the lineup: a multitasking complexion stick doubling as a foundation and / or concealer; a soft soft brush that makes seamless blending a piece of cake; a richly colored lip oil that feels subtle smooth and buttery, a good blush that is sure to invigorate your complexion by hydrating, easy to wear colors; a volumizing brow pomade that delivers perfect proportions of softness, volume, and meaning; a clean, beautifully smooth mask that yields no gain, length, and flutter; and, last but not least, a fat highlighter believed to be cloudy, not disco-tech sparkly. What’s more, each formula is designed to be good for your body, skin, and in the world. All that bear the name of the golden Merit are EU compliant, dermatologist tested, facialist approved, vegan, non-abrasive, and void of parabens, sulfates, artificial fragrances, and more. In addition, you can expect FSC certified boxes and 100{3b6d54749ed010f295baedc19c7bcbe5402578d5aad68061f1a78b0e7536ef36} recyclable shipping.

We can't wait for you to try our new makeup line for yourself, and to celebrate today's launch, we asked 13 Who What Wear Editors to snap a photo of their customized five minute Merito face. Below, you can see what the products look like in different shades, and you can also choose the product that each editor should have a hero. (You'd better believe it's hard to choose just one!) Keep scrolling – we share all of our approved Merits selected by the editor just ahead.

Kat wore: The Minimalist Perfecting complexion Stick in Linen, Flush Balm Cheek Color in Beverly Hills, Day Glow Balmy Highlighter in Bounce, Shade Slick Tinted Lip Oil in Sangria, Clean Lash Lanjanging Mascara, Brow 1980 Volumizing Pomade Black / Brown. Hero product: I did not expect Brush No. 1 which would be my favorite to choose because I do not use a brush regularly, but this one converted me. It gives me a more seamless look than just mixing with my fingers, so my skin doesn & # 39; t look like the best version of itself, and you don & # 39; t see where I applied makeup. It also helps to be soft and supple.

Erin wore: The Minimalist Perfecting Compionion Stick in Ecru, Color Flush Balm Cheeky in Cheeky, Day Glow Balmy Highlighter in Cava, Shade Slick Tinted Lip Oil in Pink Beet, Clean Lash Lengthening Mascara, Brow 1980 Volumizing Pomade in Blonde. Hero product: I am obsessed with the Minimalist Perfecting Complexion Stick. It buffs, mixes, and melts seamlessly on the skin, and unlike many foundations or concealers, it looks and feels better the longer you wear it. It still looks freshly applied at the end of the day — I usually wear my makeup for the entire 10 hours, and at 10 o’clock, there is still no movement. A little goes a long way, and I love using a stick that is a bit darker (Ocher) than the color I use for my whole face as a contour and a stick that is one or two shades lighter (Linen) as more of a concealer. The formula itself is super-shaped, but it retains a soft, demi-matte finish (without being slippery or cakey) no matter how many layers you add. This thing is sky selfie and just perfect for anyone looking to enhance their complexion with a glowy, natural looking range in under three minutes.

Courtney , Flush Balm Cheek Color in Raspberry Beret, Day Glow Balmy Highlighter in Bounce, Shade Slick Tinted Lip Oil in Sangria, Lash Lashing Mascara, Brow 1980 Volumizing Pomade Black / Brown. Hero product: There is no such thing as a good highlight, but achieving the perfect “lit from the inside” light is harder than it seems. If, like me, you prefer a healthy and hydrated look, you want a product that gives a subtle gloss and will not leave you with a heavy, shiny movement on your cheek. Merit & # 39; s Day Glow Balmy Highlighter hits the mark. It is lightweight and easy to set up, but it leaves enough glistening golden pigment to catch the light.

Sarah Wearing: The Minimalist Perfecting Complexion Stick in Linen, Color of Flush Balm Cheek in Cheeky, Day Glow Balmy Highlighter in Cava, Shade Slick Tinted Lip Oil in Sangria, Clean Lash Lanjanging Mascara, Brow 1980 Volumizing Pomade in Black / Brown. Hero Product: I love foundation sticks because they are so easy to apply, so I & # 39; m really excited to see that Merit has a Minimalist Perfecting Complexion Stick in its lineup. It goes smoothly and easily integrates. I don’t like thick, heavy foundations, and this is just the right amount of coverage for me. It feels light, but it also covers blemishes and redness. It leaves a beautiful, natural look that is not really narrow. And I really don't need a ton of product – just a little swipe on the forehead, cheeks, nose, and chin.

Wearing Jasmine: Flush Balm Cheek Color in Terracotta, Day Glow Balmy Highlighter in Cava, Shade Slick Tinted Lip Oil in Sangria, Clean Lash Lengthening Mascara, Brow 1980 Volumizing Pomade in Brown. Hero product: I'm always about a little makeup work – I prefer to complement some of my favorite features (including my browsers). I've tried everything from hyped brow products to gels and waxes, and Merit & # 39; s Brow 1980 Volumizing Pomade is a new favorite. I found the most colorful eyebrow shades too proud and too dark when it comes to application. However, this is not the case with Merit. The brown color is light enough so you don’t look like you got a whole crayon on your face but dark enough to really do what you have to pop. For anyone looking for the simplest way to make your browsers look more natural, you don't need to look any further.

Suot ni Kristen: The Minimalist Perfecting Complexion Stick in Ocher, Flush Balm Cheek Color in Cheeky, Day Glow Balmy Highlighter in Cava, Shade Slick Tinted Lip Oil in Au Natural, Clean Lash Lacinging Mascara, Brow 1980 Volumizing Pomade in Brown. Hero product: Even though I have a pretty naked face, I always focus on my browsers, so a good brow gel should do. I have tried many formulas over the years, but Merit & # 39; s Brow 1980 Volumizing Pomade is one that stands out from the rest. The volumizing effect really gives my eyebrow an instant fullness that takes hours of wear and tear.

Wearing Allyson: The Minimalist Perfecting Complexion Stick in Silk, Flush Balm Cheek Color in Cheeky, Day Glow Balmy Highlighter in Cava, Shade Slick Tinted Lip Oil in Au Natural, Clean Lash Lanjanging Mascara, Brow 1980 Volumizing Pomade in Brown. Hero product: I tried many cream blushes, and I often find something wrong with them, along with the number one thing they don’t last until the end of the day. Not much in Merit & # 39; s Flush Balm Cheek Color. First of all, it is very easy to mix and natural look, with a perfect amount of pigment. And this miracle lasts from morning to night – you are not a child. I went with Cheeky, indicating that you were only jogging in the winter.

What India is wearing: The Minimalist Perfecting Complexion Stick in Chestnut and Tiger Eye, Flush Balm Cheek Color in Raspberry Beret, Day Glow Balmy Highlighter in Cava, Shade Slick Tinted Lip Oil in Marrakech, Clean Lash Lanjanging Mascara, Brow 1980 Volumizing Pomade in brown. Hero product: A year ago, my daily makeup routine consisted of almost 15 steps and 20+ products. From primer to powder finish, I never missed a step. But now, I am lucky if I am able to throw some concealers. My current priority is to streamline my entire makeup collection, which means focusing on products that perform multiple functions rather than just one. Merit & # 39; s Shade Slick Tinted Lip Oil is like a super trio in one: Pigment packs a punch like a lipstick, nourishes like a lip balm, and glows like a gloss. The first time I lifted my lip, I could not get rid of the buttery-smooth consistency. (I have to resist the urge to continue to rub my lips all day.) Sticky lip glosses are also a big pee pee, so I’m glad to see a replacement that still lends a shiny finish without feeling.

Wearing Anna: The Minimalist Perfecting Complexion Stick in Dune, Flush Balm Cheek Color in Cheeky, Day Glow Balmy Highlighter in Cava, Shade Slick Tinted Lip Oil in Sangria, Clean Lash Lengthening Mascara, Brow 1980 Volumizing Pomade in Black / Brown. Hero product: Merit & # 39; s Flush Balm Cheek Color is fast becoming one of my favorite makeup products. Immediately at the bat, I found it very easy to use – the rich cream formula is very blended and gives a natural moist, hydrated look. While it is a technical balm, I like to play along with other ways to apply it and I glued some of my eyelids and also used it as a lip color to create a cohesive makeup look.

Suin ni Erin: The Minimalist Perfecting Complexion Stick in Silk, Day Glow Balmy Highlighter in Cava, Shade Slick Tinted Lip Oil in Pink Beet, Clean Lash Liftinging Mascara. Hero product: I am very minimalist when it comes to makeup, but one thing I like to experiment with is lip color. I have pale skin and red hair, and the Pink Beet shade of Merit & # 39; s Shade Slick Tinted Lip Oil is the perfect effortless color for me. It looks like a very natural but enhanced version of myself. I will definitely wear it every single day. I also like to shout the Minimalist Perfecting Complexion Stick in Silk because I have a lot of zit and post-acne marks around my chin that cover it well.

Wearing Judith: The Minimalist Perfecting Tree Adjustment Sand, Color Flush Balm Cheek on Terracotta, Day Glow Balmy Highlighter on Cava, Shade Slick Tinted Lip Oil on Au Natural, Clean Lash Lengthening Mascara, Brow 1980 Volumizing Pomade Black / Brown. Hero product: I lived for a cloudy glow, and Merit & # 39; s Day Glow Balmy Highlighter was one of my new favorite highlights to achieve one. The soft, textured stick slides on the skin like butter and is easy to wear over foundation or on bare skin. The best part is it looks natural, giving the right amount of shine and iridescence to my cheeks and browbones.

Lauren Wearing: The Minimalist Perfecting Complexion Stick in Linen, Flush Balm Cheek Color in Beverly Hills, Day Glow Balmy Highlighter in Cava, Clean Lash Lanjanging Mascara, Brow 1980 Volumizing Pomade in Brown. Hero product: I am very selective when it comes to my browsers. They have a nice natural shape, so all I need is a quick pencil to fill in the gaps and a nice brow gel. I’ve tried so many over the years, and the Merit & # 39; s Brow 1980 Volumizing Pomade is the only one that really holds my place and adds the right amount of color without making me feel like I’m overdoing it.

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Yusra Wear: Flush Balm Cheek Color in Cheeky, Day Glow Balmy Cava Highlighter, Shade Slick Tinted Lip Oil in Marrakech, Clean Lash Lengthening Mascara, Brow 1980 Volumizing Pomade Black / Brown. Hero product: I haven & # 39; t been one for the highlight, but Merit & # 39; s Day Glow Balmy Highlighter provides a subtle glow that perfectly reflects sunlight. I even added it to my eyes, and it explained a lot. It provides the perfect amount of dew, which I like, without overuse.

Click here to learn more about Merit and to shop the full line.

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