We Tested The New Minimalist Makeup Line That Finally Examine Every Single Box
12 min read
Get it from a beauty editor who currently has approximately 1000 makeup products lining her apartment – it is very exciting and, in fact, quite rare when a brand new makeup delivers Only Only All You could ever wish from a smart joint work. It is 2021, and we are beyond deceptive marketing, ineffective formulas, and anything that can poison our bodies or the earth. Suffice it to say, any new makeup brand that comes to us this year should be extraordinary – smart, durable, beautiful, clean, and with a minimalist approach.
Enter Merit the first makeup brand to finally evaluate every single box formula while looking for chic and aesthetic refined in the process. To put it bluntly, Merito is the distraction that beauty space awaits, and we have a hunch you will love it just as much as we would like.
As CEO of Who What Wear, Versed, and now Merit, Katherine Power intended while consuming the brand is intentional and focused – Merit represents a scaled back, minimalist beauty approach, prioritizing "superb editing essentials that have taken a place in your vanity." (You can read his letter informing about the brand and its mission here .)
" Beauty and self-care reach a fever, a saturated market with products appear every few days, palettes with 50 colors when we only use two, and more and more additions to the list of what what it takes to & # 39; look good & # 39; "outlines the brand in a press release. " This year, we reset. We found out we didn't need much. We used to have bare nails, natural hair, and days without makeup. We indulge in comfort and minimalism and brands that carry us more with less.The merit was created to re-imagine the beauty of luxury by making it editable, holistic, and well-accessible .We focus on responsible luxury, creating products safe for body, skin, and planet. "
Here is what you can expect from the lineup: a multitasking complexion stick doubling as a foundation and / or concealer; a soft soft brush that makes seamless blending a piece of cake; a richly colored lip oil that feels subtle smooth and buttery, a good blush that is sure to invigorate your complexion by hydrating, easy to wear colors; a volumizing brow pomade that delivers perfect proportions of softness, volume, and meaning; a clean, beautifully smooth mask that yields no gain, length, and flutter; and, last but not least, a fat highlighter believed to be cloudy, not disco-tech sparkly. What’s more, each formula is designed to be good for your body, skin, and in the world. All that bear the name of the golden Merit are EU compliant, dermatologist tested, facialist approved, vegan, non-abrasive, and void of parabens, sulfates, artificial fragrances, and more. In addition, you can expect FSC certified boxes and 100% recyclable shipping.
We can't wait for you to try our new makeup line for yourself, and to celebrate today's launch, we asked 13 Who What Wear Editors to snap a photo of their customized five minute Merito face. Below, you can see what the products look like in different shades, and you can also choose the product that each editor should have a hero. (You'd better believe it's hard to choose just one!) Keep scrolling – we share all of our approved Merits selected by the editor just ahead.