This Under-$60 Parisian Lingerie Brand Was a French-Girl Secret—Until Now

Parisian brand Etam has been a staple in French women’s closets since it launched back in 1916, but it’s just now entering the U.S. market for the very first time. This week, Etam has officially launched on Nordstrom’s website and is also available in-store in selected locations. Admit it: Your underwear drawer could probably use an update, so why not make it a French update?

There’s a lot to be excited about now that the beloved Parisian brand is stateside. Not only are the brand’s bras, underwear, and sleepwear attainable at less than $60, but Etam is also committed to sustainability. “More than half of styles are currently made from recycled or organic fibers, and that figure will reach 80% by 2025 through Etam’s commitments made as a member of the Fashion Pact, a global environmental coalition of the leading fashion and textile brands,” the brand said in … Read more

Hailey Bieber and EmRata Are Both Trading Skinny Jeans for This 2022 Pant Trend

Whereas skinny jeans once dominated the celebrity street style world, spotting a pair in 2022 is about as likely as actually scoring tickets for Harry Styles’s One Night Only in New York concert or getting your hands on a pair of New Balance x Aimé Leon Dore 550s for a fair price. Instead, A-listers are frequenting a very different, looser pant silhouette these days. In fact, they couldn’t be more different from the skinny jeans of yore.

Introducing (or reintroducing, I should say) parachute pants—the breezy military-style pant trend that’s making the rounds among Hollywood’s finest dressers, including Hailey Bieber and Emily Ratajkowski. Bieber, who’s sported the trend on multiple occasions over the last few months, wore a navy-blue pair from 194 Local, a London-based vintage shop that Bella Hadid and Paloma Elsesser also buy their parachute pants from. For a day out running errands in … Read more

Amy Odell on Writing the Definitive Biography of Anna Wintour

Welcome to our podcast, Who What Wear With Hillary Kerr. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion-and-beauty world. Subscribe to Who What Wear With Hillary Kerr on Apple Podcasts and Spotify.

Amy Odell is a fashion journalist, former editor at, and a founding blogger of New York Magazine’s The Cut, but her latest work tackles fashion from a different perspective. She’s profiling one of its most influential and somewhat mysterious figures, Anna Wintour. Odell, who also authored the fashion industry tell-all Tales from the Back Row, interviewed over 250 sources for the definitive biography of the longtime Vogue editor, which is titled Anna: The Biography. (None of them, however, were actually Wintour.)

In the latest episode of our podcast, Who What Wear With Hillary Kerr, Odell talks about how Read more

While Everyone Can't Stop Talking About Miniskirts, I'm Wearing Their Antithesis

It would be accurate to say that we’re in the middle of a miniskirt renaissance. Since Miu Miu’s S/S 22 collection filled with cutoff pleated miniskirts crash-landed last October, the trend has been rising steadily to the forefront. Now that it’s actually summerfashion’s collective consciousness can’t get enough of the itty-bitty staple, and accordingly, it’s everywhere. But of course, fashion loves to operate in extremes. Just as the miniskirt has taken hold, so has its direct opposite—the maxi skirt.

The idea of wearing something so short has always given me pause (I also hardly ever wear minidresses), so despite loving the look of a miniskirt, it’s not a trend I’d actually consider wearing in real life. The maxi skirt, however, is an entirely different story. For me, it’s way more accessible and beginner friendly than its micro counterpart, and depending on the cut and shape, it can … Read more

21 Easy-to-Copy Hairstyles I'm Totally Obsessed With

It can be very easy to fall into a hairstyle rut, particularly if you’re rushing around in the mornings and your hair just isn’t playing ball. We often spot incredible hairstyles on our feeds, but when it comes to replicating them in real life, they can prove challenging. While they may look easy, they often take forever to do or are so complicated that they leave us throwing down our hair tools in a huff. 

That being said, it’s handy to have a couple of go-to looks that you can effortlessly default to when your look needs an update. Thankfully, we’ve spied lots of easy-to-copy hairstyles (that don’t require a hairdressing qualification) on our feeds that you can do in five minutes or less. They’re that easy—and they look pretty chic, too. 

Simply tie your hair into a low pony and tie a bow into your hair with ribbon. Done!
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